Platinum Rings
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 Platinum rings have been sold more now than perhaps ever before. Although gold has controlled a niche for the larger part of four thousand years as being a fair exchange for goods and services, platinum is fast gaining popularity as being the most durable and skin-sensitive metal. In terms of getting what you pay for, platinum surpasses all other precious metals, including gold, for several reasons:
1. Platinum is 35% rarer than gold. If the world’s supply of platinum was poured in an Olympic sized pool, the liquid would reach no higher than your ankles. Gold would fill 3 Olympic sized pools.
2. Platinum rings are made to last forever. Unlike gold, platinum will not be as subject wear and tear as gold or silver. Platinum rings are composed of 95% pure platinum This makes platinum rings significantly more precious and durable.
3. Platinum is hypoallergenic. Many people are sensitive to metals such as gold or silver at different times in their life. Platinum is the friendliest metal to sensitive skin.
Platinum not only looks ravishing on its own, but also compliments a jeweler's favorite- diamonds!
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